There seems to be a Fox Sports VP who just really thinks buses work as a promotional vehicle.
More recently, Fox made a Jim Harbaugh themed bus, signaling their interest in acquiring Big Ten TV rights. The network did a lot of content around the Madden Cruiser in the 90s. Big Noon Kickoff replaced Meyer with Bob Stoops and now seems to be drifting away from it’s Big Ten, Big 12, and Pac 12 focus a bit by setting aside airtime for Travis and his bus tour of what looks to be primarily SEC and ACC games, two conferences that Fox does not have a relationship with and whose TV rights are locked up for quite some time.įox seems to have a thing for buses. That strategy has worked, but suffered a significant blow when the show’s biggest draw, Urban Meyer, returned to coaching (again). If you’re unfamiliar with Fox’s Big Noon Kickoff, the show has made inroads embracing a strategy that has leaned into positioning itself as an alternative to perceived SEC favoritism on ESPN’s College GameDay. In a blog on Outkick,com, which Fox recently acquired, Travis also says the tour will also provide content for Fox & Friends and that they’ll announce where the bus is going every Wednesday on that show. Travis serves as a special correspondent for the season, interviewing top players, coaches and fans for weekly segments on FOX Sports’ college football pregame show, BIG NOON KICKOFF, FS1’s THE HERD WITH COLIN COWHERD and. The official Fox Sports release describes the tour as follows: December 4th in Atlanta for The SEC Championship.September 18th in Gainesville for Alabama at Florida.September 11th in Fayetteville for Texas at Arkansas.September 4th in Charlotte for Georgia-Clemson.September 2nd in Knoxville for Bowling Green at Tennessee.